Brand:Detroit provides capital and resources to Detroit-based consumer brands to help unlock their world-class potential
Brand:Detroit provides capital and resources to Detroit-based consumer brands to help unlock their world-class potential
Brand:Detroit provides capital and resources to Detroit-based consumer brands to help unlock their world-class potential
Brand:Detroit provides capital and resources to Detroit-based consumer brands to help unlock their world-class potential
Brand:Detroit provides capital and resources to Detroit-based consumer brands to help unlock their world-class potential
Brand:Detroit provides capital and resources to Detroit-based consumer brands to help unlock their world-class potential
Why Detroit
Ingenuity. Creativity. Authenticity. Grit.
Detroit has a special energy and a unique spirit, forged from the trials of deindustrialization. Ingenuity borne from scarcity. Creativity sparked by diversity. Authenticity wrought from a legacy of craftsmanship. Grit is mandatory by necessity.
Our Call
The Next Generation of Iconic Brands Will Be Built in Detroit
A call to Detroit’s consumer brand founders, makers and creative thinkers, brand builders and influencers, marketing whizzes and rockstar sellers, leaders and disruptors; the doers of our great city…
We see your drive. We feel your creative energy. We understand the hustle and grit it takes to make the uphill climb.
We aim to be the team in your corner, helping fuel your rise.
Who We Are
We are Brand:Detroit
We are successful early stage founders and investors. Business building is in our DNA; Detroit runs through our blood.
Our aim is simple: to partner with outstanding founders to build iconic brands and world-class businesses that show the world what Detroit is made of.
We are on a mission to unlock the full potential of Detroit’s creative, resourceful, and industrious community. A community that has been strengthened by its history and unified through a shared sense of belonging and collective belief. Detroit founders have a story to tell, and we want to give them the tools to tell it (and spread the word far and wide).
Investment Criteria
What We Look For
Authentic Disruptors
We look for brands that are meaningful and experiential, with ambition to disrupt the status quo and set a new standard. We seek to honor craft and preserve authenticity, while opening a path to scale and far-reaching impact.
Growth Pioneers
We love growth-minded entrepreneurs who are original thinkers, for whom each obstacle is an opportunity to reshape the market and change the narrative. We also look for those who share our ethos of community and collaboration, and would be valuable contributors to an interconnected ecosystem of business, people, and place.
Sophisticated non-alcoholic drinks with adventurous, cocktail-inspired aromatics and an extra dry finish.
Sophisticated non-alcoholic drinks with adventurous, cocktail-inspired aromatics and an extra dry finish.
Chef-crafted meats using humanely-raised animals from Great Lakes family farms.
Chef-crafted meats using humanely-raised animals from Great Lakes family farms.
New construction urban infill homes with classic curb appeal and modern amenities.
New construction urban infill homes with classic curb appeal and modern amenities.
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